Divergent thinking.
It’s not often you’re given an open-ended opportunity to create a video. That means no script and no limits: Work directly with a length and a music track, and see where you can take it.
A return client, GitLab came to us to produce a hype video for a platform launch, and needed something to set the tone. Something revolutionary.
Adventure time.
We started with concept, a board based on an adventure. Originally driven by a story of a character in a ship, it was important that this journey created a visually flowing narrative, starting with a click and traveling far beyond. We used a 2D animation style, and z-space to capture depth.
Visuals and sound.
We brought in unique and creative character approaches to represent adversaries and challenges. Music choice was critical to lead the visual language, and even though we changed our minds a few times, we found a combination that nailed it. Remember, no script, no on screen text. Our visual and sound approach needed to say it all.
Our animation team leveraged its broad skillset to make something truly remarkable and fitting for the event it would lead.
}About the client
They make DevOps that much simpler. Distinguished among version control platforms, GitLab seamlessly integrates various stages of the software development lifecycle, including planning, source code management, security, and monitoring.
Our design and motion studios act as an extension of GitLab’s internal team, extending their creative insights, and at the same time adding value with brand marketing content.