Who are you again?

The larger the enterprise, the more likely it is that the people working there don’t know that much about their vendors. Anything from who’s providing the morning doughnuts to the crucial partner that keeps technology ticking like a well-timed swiss watch can be a complete mystery—even to those who are directly impacted by the benefits.

This is a problem because in many cases, the best way to expand business is to sell more of what you sell to current customers—those that might not even know much about you or what you do for them. As such, the first step is to bring awareness to your current buyers and build a case for why they should keep doing business with you… and perhaps do even more.

Saving more than money.

In the case of CHG-Meridian, the “why” was that they offered more than just money savings through device leasing. They also offered something important, particularly to companies based in the EU that tend to be more green-minded. Sustainability.

With the limited time to make a pitch in our paid social awareness campaign, that value had to be condensed down into a single, immediately understandable visual. One that could be absorbed in a quick scroll.

Info. Graphic.

CHG-Meridian had their customer in mind—Nordea Bank. Although they had an ongoing laptop and computer leasing program with Nordea, getting key decision makers to recognize their value beyond the budget was important.

The connection between cost-savings and environmental ones was our in-road. We began thinking about typical infographics that show, in simple terms, data that is represented as mind-numbingly boring numbers in a spreadsheet with iconographic representations.

Doing something different over well-trodden territory.

As is often the case, we knew that there was a more impactful way to show rather than tell. By comparing carbon savings through device leasing and the impact on global stewardship and ESG, we expanded beyond icons and used unexpected, real-world photographic representations to show the data.

Aware and ready to buy.

Designing cleverly-crafted targeted paid social posts, we reached the target audience at Nordea Bank. The creative was scroll-stopping—images that brought awareness to the enterprise as a whole, as well as the buyers themselves.