Handle with care.

For most things shipped, there isn’t a lot of thought put into the process. You put something in a box with a reasonable level of protective material, drop it off, and maybe insure (only it if it’s pretty valuable).

In the new frontier of high-stakes data centers for AI, big data, and cloud applications, there are a surprising amount of things to consider when shipping. Getting it there on time and safely doesn’t just mean physically—it also means thinking about data security, high-value IP, and even the carbon footprint of packaging and transportation.

Unpacking the shipment.

TransPak has always been known for handling shipments for things… a little out of the ordinary. From elephants to electron colliders, they’ve seen and shipped it all. As such, they have the experience and expertise to handle all the ins and outs of data center rack shipping. From optimized routes, security sensors and armed guards, and eco-friendly packaging that undergoes rigorous testing, they go all in on the safety of racks and those who handle them.

With the recent boom in AI—the moment was right to expand their customer base further into the market. To do so, they needed a showcase of all the complex things they do extremely well, presented in a way that is easy to understand—and use.

The logistics of logistics.

After meeting with the team and outlining the parameters, we knew what our main considerations would be.

First, we had to make sure the interactive experience could exist on machines without an active internet connection—such as the case for trade shows, planes, and board rooms where WiFi might be hard to come by.

Second, the audience might come from a number of very different disciplines—logistics, sustainability, commodities, engineering, or security. Each audience would have their own things to care about deeply, and little patience for things they don’t.

The best laid plans.

Everything was planned so an audience could easily access what they wanted, while also giving the TransPak team a way to share a custom version—built for their specific interest, or based on interests of people in other departments. By generating short URL codes (which we internally referred to as the “game genie system”) users get a completely customized version of the experience that’s focused around them.

Show them the money.

Also important was our plan to show rather than tell. This is executed by, as an example, taking 3D CAD files from a packaging example and translating it into an exploratory experience. In this case, a user can dissect the pieces, rotate it to view different angles, and see exactly how TransPak puts expertise in rack packing into practice.