Storytelling drives everything we do.
We specialize in creating impactful experiences across any format, not just digital. When IBS Software, a global leader in cloud-based airline management solutions, approached us for an event in Dubai, they were looking for more than just branding. As part of an International Air Transport Association (IATA) annual event, IBS had acquired a restaurant lounge space, and needed to transform it into something engaging and memorable for attendees.
To bring this to life, we created a 3D model of the lounge. This allowed us to visualize the space in detail and collaborate closely with our client on the overall concept.
}A touch of style.
We developed a unique design language as well that went beyond their current brand, offering us an opportunity to up-level their look and feel for this special event.
We leveraged their brand shapes to create original animated stingers within the video playlists.
}Space to chill out.
We designed an immersive, gallery-like experience that incorporated large-format print and video elements, fitting perfectly into IBS’s ongoing campaign. The goal was to create a comfortable yet engaging space where attendees could relax between keynotes and panel discussions, connecting with IBS in an informal setting.
We wrapped the central column with LED tiles to produce this. The tiles are flexible and could take on any shape. It was also important that our video format wrapped elegantly and did not present hard seams, which you can see here was addressed in the animation of the video.
The large-scale installations helped attendees engage with the brand on a deeper level. Our work bridged the gap between traditional event spaces and innovative branding, offering an engaging way to approach customers.
Leveraging kiosks to create an atmosphere: Deployed throughout the lounge, they added branding that subtly communicated IBS Software’s leadership in the airline industry.
}It didn’t stop there.
The immersive design continues to inspire collaborations with IBS events, influencing booth designs and other event spaces throughout the year. Our team’s ability to translate digital storytelling into physical environments helped reinforce IBS Software’s message, and help them create lasting connections.
About the client
Their team is redefining travel every day. IBS Software is known for pushing forward technology initiatives in aviation, ocean cargo, hospitality, and cruise markets. From solutions that support airline crew and operations to customer-focused retail services and loyalty, IBS’ SaaS solutions power it all.