Going through changes.
Tracking a constantly-evolving political landscape is no easy task, especially in states that hold more influence than others. POLITICO and POLITICO Pro, being highly in tune with their audiences, knows exactly this—which is why the non-partisan news source decided to grow its editorial presence in California state. To announce the launch of its expanded coverage, new ways to explore policy updates across the noteworthy state, and illustrate itself as an indispensable resource, Pro required a catchy campaign that moved prospects to action.
Staying on key.
Our team sprung to thinking for this quick-turn request. We developed campaign concepts with California flair, pulling inspiration from Hollywood, notable landmarks, and Cali-style tropes, brah! We pulled our narrative string through a landing page, campaign video, and a go-to-maket social and email program.
Since, Pro has increased lead generation and demos for California. They also have the resources—in the form of source files—to maintain a fresh voice in the market as the 2024 political campaign ramps up.
POLITICO Pro Inside California Pre-Roll Ad
About the client
You probably heard it from them first. A branch of POLITICO, POLITICO Pro is a premium subscription service for exclusive coverage of the intersection of politics, policy, and regulatory affairs—helping policymakers navigate the intricacies of the political landscape.
From helping develop new design language, supercharging their corporate website, and partnering with them on integrated campaigns, our work with Pro brings out the wonks in us.