Making a name for itself.

As an up-and-coming software company, Vibrent Health saw an opportunity to get the word out about its technology. Their customers face challenges in their day-to-day research efforts, and with Vibrent’s solution, their initiatives could become more efficient—and have a greater impact on the healthcare industry and its forward momentum.

Industry inspiration.

Pulling inspiration from the medical industry—diagrams from the doctor’s office, warm tones, pastels, oranges, blues, shades of white—we compiled playful, diverse characters to resonate with the target audience.

A day in the life.

We helped Vibrant shape an ownable visual style to effectively explain how its solution addressed customer challenges. Exploring the team’s request for a “day-in-the-life” experience of the customer, executed by a first-person narrator, we created a storybook feel across scenes. In recording VO, our chosen talent really leaned into the production, giving us tones and notes for sound design. This really brought the main character to life—the sounds were used for an added layer of emotion throughout the video. For extra flair (and fun), we included a few easter eggs and several silly characters throughout, livening up versions of UI and screen grabs.